The WRP brand was created in 1999 on the basis of two key elements:

• a major programme of sports sponsorship which guarantees a high visibility in world racing
• and an intense activity of products’ testing directly on the race tracks by professional racers and teams at World Championship motorcycle races with the goal to optimize the performance. 

Riders and teams of WRP compete in the World Championship races of the following disciplines: MotoGP, Moto2, Superbike, Supersport, Motocross, MX Freestyle; Supermoto, African Rallye and then in the American AMA Supercross and Motocross.